Case Studies


Case Study:

Hydrodynamic technology that's re-imagining laundry

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Pilot Lite Case Study - Hydrodynamic technology that's re-imagining laundry

w'air is a revolutionary, 3-in-1 sustainable clothing care system that can remove stains, refresh garments between washes and even deep clean your delicates using just a fraction of the water, energy and detergent of conventional laundry.                               


The challenge

For many people, doing the laundry is drudgery - it’s a task that many of us would prefer to avoid. Over half of respondents in a recent global study said they would consider re-wearing clothes without laundering provided that they looked and smelled fresh. Dry cleaning and washing clothes in conventional machines is also hard on the environment: doing a load every two days creates more carbon dioxide-than a return flight from London to Glasgow. And, according to a 2017 AEG Research Study, a staggering 90 percent of the clothes we wash don't actually need to be, which results in unnecessary environmental harm and wear and tear on clothing. 

The solution

w’air is a sustainable clothing care system developed with Pilot Lite’s patented hydrodynamic technology that harnesses the power of micronized water particles and detergent to effectively remove stains, dirt and bacteria, leaving fabrics fresh and fragrant. Compared to conventional washing machines, w’air uses 99 percent less water and up to 77 percent less detergent.

w’air supplements and, in some cases, replaces regular laundering by:

  • Refreshing lightly worn clothes so you can wear clothes for longer between washes
  • Deep cleaning denim and delicates, eliminating the need for dry cleaning
  • Removing stains, dirt and odours without the need for long soaks and intense scrubbing
  • Spot cleaning items like sneakers that are not ideally cleaned in a machine

The w’air hydrodynamic cleaning technology directs a highly calibrated stream of water and detergent through a patented nozzle design. The unique geometry of the water/detergent stream was developed by scientists who analyzed more than 11,000 different combinations of air, water, surfactants, pressure and nozzle angles to determine the optimum cleaning solution.

The w’air device, which includes a backing mat as well as a Starter Pack of detergent and pre-treatments, will be available from late Spring 2021. For more information, visit