w'air extends its B2B and consumer reach
18 March 2022
Less than 9 months since its official launch, w'air now retails online with Selfridges, Amazon and Currys as well as through its own e-commerce site justwairit.com. Its B2B proposition across multiple verticals is gaining momentum too.
w'air came to market in June 2021 as a new product by an unknown brand in a non-existent category. Over the course of a relatively short period of time it has navigated countless CoVid-related obstacles as well as encountering numerous commercially-related opportunities. In fact, its B2B proposition now has the likes of GANT, Tommy Hilfiger and the Dorchester Hotel all using the device to great effect in-house with other fashion retailers and hospitality sectors poised to follow suit.
As w'air continues to grow, new partnerships beckon on the horizon including the first wave of meaningful collaborations overseas.
However, whether in the consumer or B2B space, one thing has been abundantly clear from the start... seeing is believing.
Watch the product demo featuring w'air CEO, Jonathan Hewlett here: