Simply Roasted goes from strength to strength
17 May 2022
Less than six months after its official launch, Simply Roasted continues to make great traction in the UK market and is now available at all iconic Whole Foods Market stores in the UK, Booths, Amazon Fresh stores, Virgin Atlantic Clubhouse and online via Amazon and its own website.
The launch in Whole Foods Market has been incredibly successful having included a window takeover at their flagship High Street Kensington store. The Whole Foods buyer said ‘We are so excited to be launching Simply Roasted… we knew it would be a great fit for our customers, who want innovative products with high quality ingredients. Simply Roasted ticks all the boxes”.
Since launching officially in Jan 2022, the brand has worked with likeminded brands and partners including WW (Weight Watchers), The Craft Gin Club and Detox Kitchen and has been present at key influencer events including London Fashion Week and GQ awards. Response from consumers has been incredibly positive, the brand has been tracking with a 4.6 star ‘Excellent’ score on Trustpilot, making it the most popular crisp brand on the whole platform.
Addressing the consumer demand for healthier products that don’t compromise on taste, Simply Roasted crisps are made from real, sliced potatoes, with all the taste, crunch and satisfaction of traditional fried crisps and less fat, calories and salt. The only brand on the market able to bridge the gap between better-for-you and traditional fried crisps, Simply Roasted is looking to change the crisp category forever and, thanks to a strong start, is well on its way.
For more information, visit the Simply Roasted website