News

17 October 2022

Coinciding with pan-European roll-out and expansion across multiple sectors, a dedicated B2B website has been officially launched to showcase how w'air can add a new dimension to businesses, saving valuable time and money and enabling bulk orders at the push of a button.

26 September 2022

Excited to be able to share the news that our Simply Roasted crisps have now launched its core range into Waitrose and Ocado giving the brand its first nationwide supermarket presence. It directly reflects the demand in the impulse snacking category - notably for non-HFSS products.

23 September 2022

Last week, The Simple Root™ proudly won GOLD for the Innovation Challenge Award at the Casual Dining Show held in London for its now infamous Truffle & Ch**se Style Sauce. True testament to all the hard work put in by the team over the last 12 months. Congratulations!

5 September 2022

Following successful trials earlier this year, Johnson Cleaners UK, part of the Timpson family, is partnering with w’air to offer trainer cleaning in selected stores across parts of the UK to open up a new customer base as well as provide an additional and relevant service to existing customers.

2 August 2022

The Simple Root™ US product line of dips and cheese-style spreads has received the plant based certification from the Plant Based Foods Association, the country’s first and only trade association representing plant-based food companies. 

21 July 2022

We're delighted to be an official partner at Future Food-Tech in London this September. As well as a speaker slot by our very own CEO and FFT Advisory Board Member, Mike Anstey, we'll be joined by hundreds of food brand executives, investors and entrepreneurs from around the world. Join us if you can!

28 June 2022

The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.

5 June 2022

Today, amongst other things, we celebrate World Environment Day.

To mark the occasion, Pulpex has released a short film together with its corporate partners envisioning a not-too-distant future where everyday household products will be readily available in paper packaging.

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

17 May 2022

Less than six months after its official launch, Simply Roasted continues to make great traction in the UK market and is now available at all iconic Whole Foods Market stores in the UK,  Booths, Amazon Fresh stores, Virgin Atlantic Clubhouse and online via Amazon and its own website.

15 May 2022

Following its official launch earlier this year, The Simple Root (TSR) continues to grow with Jessica Felton-Page joining this month as their Head of Commercial.

Welcome to the team!

13 May 2022

This week our team at Pulpex was excited to finally announce that Kraft Heinz has officially joined the consortium to explore what the ketchup bottle of tomorrow could look like. Together with the other corporate partners, they’re working to create a more sustainable future.