Pilot Lite Ventures maps Copenhagen to explore the local independent food and beverage scene

Scandinavia is well known for its natural and clean image, its food and beverage retail is no different. Within Copenhagen a global food and beverage company sought to launch their brands beyond mainstream grocery into more specialised retail and HORECA outlets. Initial validation from walking the streets locally led to a decision to explore seven neighbourhoods in further detail, identifying key streets and visiting unique outlets. The objective was to ensure that the neighbourhoods reached the target influencers and bullseye consumers for the portfolio of products.

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