#food

News

The Simple Root Branches Out to Plant-Based Cheese

The Simple Root Branches Out to Plant-Based Cheese

17 January 2023

The Simple Root (TSR) UK has expanded its plant-based food line with a range of veggie-based cheese alternatives.

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First OOH campaign for simply roasted crisps

First OOH campaign for simply roasted crisps

16 November 2022

Simply Roasted, the award-winning ‘Better For You’ crisps range, has launched its first ever Out of Home advertising campaign this week, including billboard-sized bags of crisps for all to see until 21st November.

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The Simple Root is Certified Plant Based

The Simple Root is Certified Plant Based

2 August 2022

The Simple Root™ US product line of dips and cheese-style spreads has received the plant based certification from the Plant Based Foods Association, the country’s first and only trade association representing plant-based food companies. 

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Case Studies

Case Study: Pilot Lite Ventures

Expanding Business in Berlin

A global FMCG corporate asked Pilot Lite to develop a go-to-market strategy to expand the sale of its snacks and beverages through alternative retailers unserved by mainstream distribution in Berlin.

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Expanding Business in Berlin