The Simple Root is Certified Plant Based
2 August 2022
The Simple Root™ US product line of dips and cheese-style spreads has received the plant based certification from the Plant Based Foods Association, the country’s first and only trade association representing plant-based food companies.
The Simple Root launches in the US
28 June 2022
The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.
Simply Roasted voted 'Top Launch 2021'
17 January 2022
We are delighted to announce that Simply Roasted was awarded ‘Top Launch 2021’ by The Grocer. To be recognised in such an incredibly competitive category was the ideal way to wrap up 2021 and gives the brand great momentum going into the new year.
Case Study: Pilot Lite Group
Expert Oral Therapy at Home
Pilot Lite has harnessed a pioneering, disruptive and patented hydrodynamic technology from one of the leading global Corporates in Oral Care to develop an advanced water flosser that is twice as effective at removing plaque.
Case Study: Pilot Lite Ventures
The world's first eco-friendly, handheld fabric care device
w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.