#wair

News

Brand Expert Remi Rasenberg joins PLV

Brand Expert Remi Rasenberg joins PLV

3 July 2020

Remi Rasenberg, a brand consultant and former advertising / marketing exec at agencies such as Saatchi & Saatchi and BBH, has joined Pilot Lite Ventures as Creative and Marketing Director. During his career, he has helped launch multi-channel campaigns for some of the world’s most recognizable brands including Unilever, Diageo, Audi and Patek Philippe. 

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Jonny Hewlett joins Pilot Lite

Jonny Hewlett joins Pilot Lite

16 January 2020

Pilot Lite is delighted to announce that Jonny Hewlett has joined the team as Venture CEO for w’air - our sustainable clothing care project.  Jonny brings with him a great breadth and depth of C-suite level general management, trade marketing and commercial experience at three of the strongest companies in their respective fields, P&G, Marc Jacobs (LVMH) and Diesel.

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W’air at CES 2020!

W’air at CES 2020!

7 January 2020

We are delighted to announce our new project – W’air: the latest in sustainable clothing care that is a revolutionary, low-impact way to clean and refresh your clothes. Visit the team at CES where they will be providing live demos of this clever new device that uses common sense science to keep you fresh whilst using less energy and water.

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Case Studies

Case Study: Pilot Lite Capital

Re-imagining Laundry

w'air is a revolutionary, sustainable clothing care system that can remove stains, refresh garments between washes and even deep clean your delicates using just a fraction of the water, energy and detergent of conventional laundry.                               

 

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Re-imagining Laundry