Jonny Hewlett joins Pilot Lite to lead our new sustainable clothing care project

Pilot Lite is delighted to announce that Jonny Hewlett has joined the team as Venture CEO for our W’air sustainable clothing care project.

Jonny says ‘it’s great to join Pilot Lite at such an exciting time for the organisation’s expansion and I am looking forward to building on the great response that we received at CES in Las Vegas.  There is a huge interest amongst potential distributors, partners and even the general public, for a cutting edge product that really disrupts how we care for our clothes, sustainably.’

Jonny brings with him a great breadth and depth of C-suite level general management, trade marketing and commercial experience with three of the strongest companies in their respective fields, Marc Jacobs (LVMH), Diesel and P&G. He has a wealth of international business development experience, having worked in New York, Shanghai, Paris, Geneva and Milan establishing and implementing commercial strategies including trade terms, distribution and omnichannel marketing for these prestigious brands.

For more information on w’air, visit


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