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w'air partners with The Cobblers, USA

w'air partners with The Cobblers, USA

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

Simply Roasted goes from strength to strength

Simply Roasted goes from strength to strength

16 May 2022

Less than six months after its official launch, Simply Roasted continues to make great traction in the UK market and is now available at all iconic Whole Foods Market stores in the UK,  Booths, Amazon Fresh stores, Virgin Atlantic Clubhouse and online at Amazon and via simplyroastedcrisps.co.uk

 

Is this the ketchup bottle of the future?

Is this the ketchup bottle of the future?

13 May 2022

This week our team at Pulpex was excited to finally announce that Kraft Heinz has officially joined the consortium to explore what the ketchup bottle of tomorrow could look like. Together with the other corporate partners, they’re working to create a more sustainable future.

Beyond the Barrel - Pulpex & Johnnie Walker

Beyond the Barrel - Pulpex & Johnnie Walker

26 April 2022

Delighted to share a wonderful film produced as part of the GREAT Britain & Northern Ireland campaign showcasing Johnnie Walker and its new Pulpex packaging in the context of Diageo's wider 2030 sustainability goals.

The Simple Root set to launch this April

The Simple Root set to launch this April

31 March 2022

Spring 2022 will see The Simple Root®, a new range of 100% plant-based cooking sauces, launch to the UK market, in a long overdue shake up of the traditional cooking sauce category - championing humble root vegetables as their main ingredient.

w'air extends its B2B and consumer reach

w'air extends its B2B and consumer reach

18 March 2022

Less than 9 months since its official launch, w'air now retails online with Selfridges, Amazon and Currys as well as through its own e-commerce site justwairit.com. Its B2B proposition across multiple verticals is gaining momentum too.

Pilot Lite CEO to speak at IFE

Pilot Lite CEO to speak at IFE

28 February 2022

Mike Anstey, Pilot Lite CEO, has been tapped to speak at the International Food & Drink Manufacturers event in London. He and his co-panelists will address the topic 'Buy or build? Where next for NPD innovation?' on Weds 23 March at 11:15 GMT.

 

New CCO coincides with Booths listing

New CCO coincides with Booths listing

7 February 2022

February gets off to a strong start for Simply Roasted with the announcement of Rhys Harvey as its Chief Commercial Officer. The news comes as high-end supermarket Booths debuts the range of 'better for you' crisps across all 27 of its retail stores.

Simply Roasted voted 'Top Launch 2021'

Simply Roasted voted 'Top Launch 2021'

17 January 2022

We are delighted to announce that Simply Roasted was awarded ‘Top Launch 2021’ by The Grocer. To be recognised in such an incredibly competitive category was the ideal way to wrap up 2021 and gives the brand great momentum going into the new year.

ELC joins the Pulpex consortium

ELC joins the Pulpex consortium

16 November 2021

The Estée Lauder Companies (ELC) today announced that it has joined the Pulpex partner consortium, becoming the consortium’s first prestige beauty company to support the development of a recyclable paper bottle made from responsibly sourced pulp.

Saving the planet one gadget at a time

Saving the planet one gadget at a time

5 November 2021

With COP26 well underway, there has perhaps never been a more intense spotlight on all things sustainable. As such, we're grateful to Metro.co.uk for showcasing the w'air device in both its printed and online feature today.

The Grocer's New Product Awards 2021

The Grocer's New Product Awards 2021

4 November 2021

On 7 July we proudly revealed that Simply Roasted Crisps had been nominated as finalists in The Grocer's New Product Awards 2021. Now, after a Summer of patient waiting, we can even more proudly confirm that they were named as winners of 'Best New Crisp'.